Writing a book or delivering one speech is not enough to garner the attention you need to boost your business in front of the masses. So what do you do? You create a PR strategy that helps you get in front of your desired audience and amplifies your brand.
I couldn’t work out why I was unsuccessful. Surely making lots of money was the answer. Surely having an amazing social life and hanging out with the cool kids was the answer. Surely looking successful mattered. On the surface, I look liked I was surrounded by success.
For the last three years, I’ve been vulnerable and put myself out there. For some strange reason I have warmed to the idea and it’s become one of my habits. Each week I’ve published an average of three blog posts in an effort to share my life and business experience.
Last Thursday I lost an uncle. Today I found out that my aunt, who played a large part in raising me, is in the hospital with a serious condition. Over the last two years, I’ve lost my grandma and another close aunty. At what point do we not understand that life is precious.
In this era of accelerating change, tremendous competition and overwhelming complexities, you often wish to showcase to the world the vast amount of potential which you have. However, somewhere along the line, you fail to gather the required courage and confidence.
Sometimes, you need to give yourself permission to procrastinate. This isn’t going to be your average blog post on productivity hacks. I’m not going to promise you a new way to streamline your life, or give you a secret formula for reducing the stress that comes from avoiding the things you know you have to do .
It’s lonelier than any entrepreneur would like to admit. Why would you? Everyone knows you’re living what most people could only dream of at the top. Nobody has to know that you’re struggling. Or do they? Your social media profiles show the fruits of your hard work and hustle, and almost all your friends and family envy your lifestyle.